Several reviews started pouring in mentioning beans. The prank was initiated on TikTok and the poster asked people to ask for beans for their meal. “The Buffalo Wild Wings in San Jose has been getting prank reviews mentioning beans. While tightening the review filter might be Google’s attempt to solve their problem of fake reviews, it is clearly missing the mark. Next in descending order were Yelp (7.1%), Tripadvisor (5.2%), and Facebook (4.9%). Mike Blumenthal of Near Media has been tracking this trend and the following graph shows the increase in threads over at the Google Business Profile forum in 2021 for the topic of missing reviews.Ī recent study done by Uberall found that of the four platforms examined, Google had the highest average percentage of inauthentic reviews across business categories (10.7%). Google’s Review Filter is Getting Stricter When reviews are filtered, usually the individual that left the review can still see it, but only if they are logged in while viewing the business profile. Google’s review filter looks for patterns that are unnatural and removes reviews that fall into those patterns. The second option is that Google’s automated review filter is catching them and removing them. This is unlikely and doesn’t happen often. The first option is that Google removed them manually because they violated the guidelines. If your reviews are missing from your Google Business Profile, one of two things is happening.
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